Ward's work, featuring an indecipherable street sign, was picked by author Bryce Courtenay and legendary advertising executive Alex Hamill of George Patterson Partners as the most outstanding of the 68 entires received from around Australia. Ward has won $5000 along with a trophy for his efforts.
Ward is studying advertising at Curtin University in WA and did not stop working on the campaign once he had entered his ad.
"I have created another two ads to extend it to a full campaign that I have submitted as my university free choice project," he says. "This is so thrilling. I was waiting to see what the other finalists looked like. I did not have the expectation that I would win."
Ward now plans to use his win to travel to Melbourne to show agencies his portfolio. "It was certainly a fun project to work on and a great case study."

Julie Urquhart, chief executive officer of the Dymocks Literacy Foundation, praises Ward's simple but powerful entry. "It is an astonishing fact that almost 6.2 million Australians have poor literacy skills," Urquhart says. "Bradley's ad won from an outstanding pool of entries because it is so simple and graphically conveyed the major impact this has on their lives - from employment opportunities to everyday things we take for granted, like being able to read to your kids or being able to fill out a form."
Urquhart says such numbers prompted the bookseller to set up the foundation, saying "open books lead to open lives".

Sharing in the total $10,000 prize money were runners up, 28-year-old music video director Morgan Christie, and Melbourne students Alexia Doherty and Sarah Marshall. Christie and the team of Doherty and Marshall each take home $2500.